The fashion brand ROSHAVATA GARGA (“the shaggy crow”) has been well known for more than 30 years both on the Bulgarian market and in Europe and the USA.
Its creator is the designer Albena Alexandrova - a famous fashion expert, winner of three Golden Needle fashion awards.
She studied with the best designers in Paris: Yves Saint Laurent, Sonia Rykiel, Hanae Mori.
She specialized in Fashion Marketing of Luxury Goods at the BOCCONI University in Milan (Italy).
She is the creator of the TV show Fashion Virus on TV7. She consulted CNN's News7 as a chief stylist.
She gives individual and group consultations in building personal and professional image, and provides guidance in renewing the seasonal wardrobe.
“Having your own style is a matter of self-confidence." AA
In 2019 she was awarded World Ambassador of Bulgarian fashion by CODE FASHION TV for her umbrella brand MADAM ROSHAV that presents the best Bulgarian designers and brands.
ALBENA ALEXANDER boutique is specially created for St. Ivan Rilski hotel and there you can find the names of:
The boutique offers men's and women's fashion, leather goods and elegant bags, designer home accessories, as well as designer jewelry by Nikolay Sardamov, Daniela Andreevska and other authors united in CAFÉ SOCIETY by AA.
"There is only one uncomfortable thing in this world - pulling your pants over your head!" AA
However, in ALBENA ALEXANDER boutique this problem is also solvable!